You Have a Growth Plan.
But Can Your Business Actually Handle It?
The ROOL Reality Check is a 10-minute diagnostic that tells you if your 3-year plan is grounded in reality or on assumptions.
$499
Includes your full benchmarked report, three proprietary scores, a Reality Zone classification, and a 90-day action plan. Every report is personally reviewed before delivery.
Stop Googling Someone Else's Playbook.
A wholesale brand and a DTC brand at the same revenue have completely different growth math. So do a $1M company and an $8M company. And a food & beverage company and a hardware company. Our proprietary engine thinks about all that to come up with a diagnostic and plan just for you.Built for consumer product companies doing $500K to $10M.
How It Works
STEP 1. Answer a 5-to 10-minute assessment.
These are carefully curated questions about your revenue, goals, channels, team, and ops habits that will give us deep insights about your company in the time it takes you to make your coffee.
STEP 2. Our proprietary engine analyzes your situation.
It's built on decades of hands-on operating experience with consumer brands and grounded in real benchmarking data — not generic advice from a chatbot. Think of it as a senior strategist who's seen your exact situation before.
STEP 3. Get your Reality Check - REVIEWED BY A HUMAN
A personalized report with three proprietary scores and a clear 90-day action plan. Not a 40-page deck. Not generic advice that fits every company and helps none. Something you'll actually use.
Goal Credibility Score
Can you realistically hit your target? We benchmark your goal against your actual performance, margins, and category peers.
Ops Credibility Score
Can your team and systems deliver? We measure founder dependency, strategic clarity, and execution capacity.
Reality Zone
Where those two scores meet tells the real story. Are you a Cruising, Overheated, Sleepwalking, or somewhere in between?
Our benchmarks are derived from aggregated industry data across relevant sectors, including sources such as RMA, CSIMarket, Klaviyo, Shopify, Triple Whale, and Gartner, calibrated by revenue band, category, and channel mix. They are then combined with pattern recognition from hands-on work with 100+ consumer product companies across outdoor, food and beverage, beauty, apparel, and hardware.
ABOUT
The ROOL Reality Check was built by Mina Yoo, founder of Heroclip, a consumer products company she scaled to 1M+ units sold across 6,000+ retail doors, including REI, Dick's Sporting Goods, Lowe's Hardware, and Costco, before a successful exit.
Mina holds a dual PhD from the University of Michigan, was a Faculty Fellow at Stanford and a professor at the University of Washington Foster School of Business, and the author of Be an InventHer (Penguin Random House). As Operating Partner and Core Advisor at REI’s Path Ahead Ventures, she has advised 100+ consumer product founders on growth strategy, operations, and fundraising.ROOL is currently in discussions with national accelerator programs for institutional deployment of the Reality Check.
